Three have made steps to allow more users to access their content after striking up a partnership with Nokia. Under the terms of the deal, Three will launch their own branded section in the Nokia OVI store which will allow users of the network to easily download applications.
Three have confirmed that a variety of applications will be released to the store, although the majority will look to concentrate on entertainment and gaming. One of the more interesting features appears to be the Three Likes section, which will highlight the top forty applications for Nokia C7, N8 and E7 as recommended by Three.
All users of Three will be able to access the store, with users paying for the applications either through their contract or through their credit balance.
Charlotte Spencer, Threes Director of Products and Services was quick to praise the deal, saying:
This unique OVI Store partnership is another example of how Three is enhancing the customer experience and is leading the smartphone revolution. By recommending apps that are relevant to our customers and allowing the, to pay through the monthly phone bill, customers will have a better, easier and faster experience on the UK’s biggest 3G network.
Meanwhile Nokia appeared equally as satisfied, with Managing Director Conor Pierce commenting:
We are extremely pleased to be able to provide operators an easy and flexible way in which to both differentiate themselves in the marketplace as well as providing a unique and targeted offering to their consumers. We are delighted to be supporting Three with this concept through the OVI Store.
The announcement arrives just days after Vodafone struck a deal with Android to launch their own operator branded market. With that, there could be several other networks and manufacturers following suit in the upcoming months.